Case Study: Country Fest Queensland

What We Delivered

We ran paid social as the primary driver of ticket sales, built for a city where the event had no history and no existing audience.

Data analysis guided how budget shifted between segments as the campaign ran, and fed back into event strategy as sales built.

The call that mattered was not treating Townsville as a country music market alone. Families, the wider local community and surrounding drive markets were each targeted on their own terms – what a smaller city needs to fill two big days.