Case Study: Flair Lifestyle Clothing
E-commerce 1 min read

Case Study: Flair Lifestyle Clothing

WHAT THEY NEEDED

Flair Lifestyle Clothing is a women’s fashion retailer in Warrnambool, Victoria, with a loyal local following and a shop floor that consistently performs. Online was the obvious next place to grow. With a strong range already in place, the opportunity was getting it in front of the shoppers searching for it – locally and well beyond the region.

  • SEO
  • Technical SEO
  • AI SEO
  • Conversion Rate Optimisation
Model wearing a leopard print blouse from Flair Lifestyle Clothing
Model wearing an oversized black satin top from Flair Lifestyle Clothing

What We Delivered

We began with the technical foundations, so the full range could be found in search rather than only part of it.

On-page and AI SEO built visibility around what customers actually search for, matching the language shoppers use to the language of the range.

Conversion optimisation followed, so the online experience did more of what the shop floor already does well.

The Results

Flair now appears in 39% more searches than a year ago, with organic traffic up 25%. That traffic converts: organic search revenue grew 74% year on year, making the online store a real second channel alongside the shop. See how we approach ecommerce advertising for retailers running a store and a shopfront.

Model wearing a burgundy houndstooth blouse styled with denim

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