Case Study: Gough Plastics
Agriculture 1 min read

Case Study: Gough Plastics

WHAT THEY NEEDED

Gough Plastics is a rotomoulder in Townsville, making water tanks, troughs and custom moulded products. They had recently moved into a larger factory, which meant new capacity to fill. The opportunity was reaching the buyers already searching for what they make, at the point they’re comparing products rather than brands.

  • SEO
  • AI SEO
  • Programmatic Advertising
  • Media Planning
Large Gough Plastics water tank standing beside a member of the team
Gough Plastics trade stand displaying tanks, troughs and moulded products at a field day

What We Delivered

We built the SEO and AI SEO programme around how buyers actually search for moulded plastics – by product, size and application rather than by manufacturer.

Programmatic media then put Gough in front of the same buyers away from search, so a bigger factory had a bigger audience to match.

The two informed each other, with what search revealed about demand shaping who the programmatic went after.

The Results

Gough now appears in 61% more searches than before, with clicks from search up 40% and dozens of product terms that weren’t ranking now sitting in the top three. Enquiries are up 14.8%, which is the number that fills a bigger factory. See how we approach agriculture and rural marketing for businesses selling into regional Australia.

Inside the Gough Plastics factory in Townsville with rotomoulding equipment

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