Case Study: All This Events
Events 1 min read

Case Study: All This Events

What They Needed

All This Events were launching new music festivals and touring shows across Queensland. In a highly competitive landscape post-COVID, they needed a full-service marketing partner to help them cut through a crowded festival landscape, build a distinct brand identify for their events, and drive strong ticket sales year-on-year.

  • Social Media Advertising (Meta, Snapchat, TikTok)
  • Google Ads
  • Programmatic Advertising
  • Website + Landing Pages
  • PR
Night crowd lit by stage haze and floodlights at Day Trip Festival
Singer performing on a lit festival stage with the band behind her

What We Delivered

We delivered a turnkey marketing solution that covered their events from start to finish, driving their branding, creative direction, and execution across multiple channels.

Highly targeted paid media campaigns were supported with PR and carefully structured event rollouts.

Creative direction ensured the brand was positioned around experience and emotion, and not reliant solely on lineup, to enable sustainable growth.

THE RESULTS

All This Events achieved consistent sell-outs and sustainable growth across multiple events, in particular their flagship Day Trip Festival. Carefully curated campaigns ensured that hype was maximised, with 60-70% of tickets routinely selling out on launch day, and events often selling out week in advance. They achieved an average ROAS of 24x. See how we approach hospitality and event marketing for venues and promoters.

Daytime festival crowd pressed against the barrier in front of the stage

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