Case Study: Event Bars Australia
Events 1 min read

Case Study: Event Bars Australia

WHAT THEY NEEDED

Event Bars Australia runs events and festivals across multiple venues, with a capable in-house marketing team already wearing a lot of hats. Tracking and attribution weren’t reliable enough to know what was actually driving ticket sales. They wanted paid media handled by a specialist, across the whole portfolio rather than event by event.

  • Social Media Advertising
  • Google Ads
  • Conversion Tracking
  • Media Planning
  • Event Marketing
Crowd gathered at an outdoor stage beside the bar at an Event Bars Australia event
DJ playing to a packed indoor venue at an Event Bars Australia event

What We Delivered

We took paid media off the in-house team and ran it across the full portfolio – Google Ads and paid social working together on every event rather than each one starting from scratch.

Conversion tracking was tightened first, so decisions were made on what actually drove ticket sales rather than what looked busy.

Running the events together meant what we learned on one carried straight into the next, so each campaign started further ahead than the last.

The Results

With paid off their plate, Event Bars Australia’s marketing team could focus on everything else they carry. Campaigns converted at an average of 14.5%, and across the full portfolio of events the work returned an overall ROAS of 43. See how we approach hospitality marketing across venues, bars and festivals.

Festival crowd with hands in the air during a live set at an Event Bars Australia event

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