Case Study: Molly Malones Irish Pub
Arts & Culture 1 min read

Case Study: Molly Malones Irish Pub

WHAT THEY NEEDED

Molly Malone’s, built in the 1800s, was under new ownership with a goal of modernising while still honouring its heritage. The goal was to attract a younger demographic, increase covers, increase function bookings, and boost late-night patronage.

  • Meta Ads
  • Google Ads
  • SEO
  • Website + Landing Pages
  • Graphic Design
Overhead shot of a table of pub meals, chips, wings and burgers being shared

What We Delivered

We designed a modern website that reflected their new brand, and would appeal to new customers while not alienating existing.

We ran integrated campaigns across Meta and Google, driving functions, dinner bookings, and weeknight events, and supported these with custom landing pages.

Email marketing was used to drive repeat business, and SEO ensured that the venue quickly gained visibility to both locals and travellers.

The Results

Molly’s grew its audience, seeing a significant lift in both peak and midweek covers. Efforts to target younger demos saw the venue ranked in the top 5 late night venues for 18-24s in the most recent survey. Promotions saw a 12x ROAS, and functions were fully booked 6 months in advance. See how we approach marketing for pubs and bars.

Bartender pouring beer at a busy Molly Malone's bar

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