Case Study: Otherwise Bar
Events 1 min read

Case Study: Otherwise Bar

What they needed

As a new independent live music venue in a competitive regional market, Otherwise Bar faced strong competition from venues owned by large corporates. They needed a highly efficient and cost-effective digital marketing strategy to build a regular crowd and sell out shows without overspending.

  • Meta Ads
  • Google Ads
  • Email, SMS and Messenger Marketing
  • Data Analytics
  • AI Implementation
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What We Delivered

We set up a data-first strategy that focused on learning, optimising and growing over time. Meta Ads and Google Ads were used to drive new visitors to the venue, while Email, SMS and Messenger were utilised to keep customers coming back. Data analysis provided insights into the growing customer base (and position relative to competitors), helping us to refine campaigns, and venue management to improve bookings and the on-night product.

The results

Otherwise Bar successfully established themselves in a competitive regional market, regularly selling out shows and building a loyal and engaged audience. They have now sold out hundreds of shows, and average a ROAS of 9x. See how we approach hospitality marketing for venues building a live-music audience.

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